Social Media Content Lab
The Social Media Lab is a program for promising social media creators specialising in nonfiction content, i.e. real-world and relevant content.
BLACKLINE
CREATION LABS
About The Lab
Objectives
The Social Media Lab is a program for promising social media creators specialising in nonfiction content, i.e. real-world and relevant content. This Lab is perfect for anyone who wants to either promote their own account, or wants to offer their services to clients.
The Lab is aimed at giving skilled professionals in photography, videography or other creative fields to use social media as a means to build their reputation and make money. In the Lab, creators are encouraged to choose their own platform, define their own niche and make their own strategy, which they can sustain for long-term growth.
During the Lab, fellows will learn about content planning, creation, posting and analytics. It includes constant brainstorming sessions with Blackline Experts in which the fellows can solve problems; discuss their thoughts; and find avenues for growth.
The Lab is practical assignment-based. The assignments are meant to be executed on the fellow’s own social media so they can track progress.
Practical Details
Location
Anywhere
Dates
All year round
No. of Participants
Max 5 per year
Mode of Attendance
Online (1-on-1)
Creative Theme
This year’s Lab’s theme is “Documentaries and Docu-series” specialising in one genre - from true crime to food and lifestyle to travel. The fellows are expected to design their own niche within the lab, with their own creative style, media choice and niche within the theme.
Deliverables
The fellows are expected to submit assignments showing progress they made on their profiles, largely categorised into the following categories:
1. Content Created
2. Strategy, Posting and Analytics
3. Monetisation
Timelines
Months 1-2: Content Creation Techniques
Months 3-4: Strategy and Planning
Months 5-11: Launch, Execution, Feedback and Improvement
Creative Guidelines
Lab Inclusions
Fees
Rs. 30,000 per fellow per year. (Fee waivers available for exceptional talent.)
The costs include the following:
1. Instruction from experts.
2. One-on-one counselling sessions.
3. Workbooks, Planning Guides, Content Guides.
4. Monetisation and partnership opportunities.
Costs Included
1. Any living or accommodation costs.
2. Any travel costs within the city or outside the city (other than those approved for project’s requirements).
3. Any personal technology (computers, laptops, mobile phones, etc).
Not Included in the Costs
Next Deadline
Midnight, 30th June 2024
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What will I need in order to apply?
1. Applicants should prepare the following documents for a successful application:
2. Resume with work experience, educational qualifications and interests.
3. Cover Letter (up to 2000 words) describing (a) why the Creative Theme interests them, (b) how this Lab would help their career ambitions , and (c) why they should be selected for this Lab over other applicants.
4. Previous Documentaries in which the fellows played an important role.
What happens after I apply?
Our team will go through the applications and schedule a call with shortlisted participants for a video interview. After that, the chosen participants will be given 15 days to make the payment. The Lab starts on the Start Date mentioned.
Eligibility
1. Proven track record in social media content creation, digital marketing or other creative fields.
2. Genuine interest in the Creative Theme for the Lab they are applying to.
3. Fellows joining the programme should be able to commit to the Lab for 11 months through online attendance.
4. Ability to pay the Fees before the start of the program.
FAQs
For further questions, please go to the FAQs page.
